LESS TRAVELLED PATH: StyleShare CEO Yoon Ja-Young chose to go into business for herself rather than settle for a corporate life. The South Korean government has poured billions of dollars into startups, in line with a push to foster a "creative economy" that would move beyond the country's traditional manufacturing base.
SEOUL: As an engineering major at Seoul's Yonsei University, Yoon Ja-Young was perfectly poised to follow the secure, lucrative and socially prized career path long-favoured by South Korea's elite graduates.
But the idea of corporate life in an industrial giant like Samsung, however well-remunerated, simply didn't appeal so instead Yoon joined the swelling ranks of young Koreans looking to make their mark in the volatile world of tech startups.
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