No Amazon? No problem for Pakistan's e-commerce pioneers


  • TECH
  • Friday, 27 Mar 2015

HOMEGROWN SUCCESS: Shayaan Tahir, CEO of Homeshopping.pk, posing at his call centre in Karachi. For Tahir, it all began when an order he placed on Amazon for a new iPod was rejected because the online giant would not deliver electronics to Pakistan.

For Shayaan Tahir, it all began when an order he placed on Amazon for a new iPod was rejected because the online giant would not deliver electronics to Pakistan. 

Frustrated, he decided to take matters into his own hands and founded one of Pakistan's first e-commerce ventures – a sector that today is booming. 

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