NOTHING THAT NEW: The debuts mostly showcased artists with sizable yet still niche followings, with videos driven by narratives rather than just performances.
NEW YORK: YouTube premiered videos from 14 musicians as it tried a new, virtual-only format for the second edition of its music awards.
The giant video-sharing site had searched for a new approach after a mixed reaction to its inaugural event in 2013, which featured a livestreamed show from New York that appeared aimed at creating a new-media rival to the MTV Video Music Awards.
