Forty percent of US homes using subscription video

SMALL PERCENTAGE: A quarter of US TV Homes don't have access to broadband Internet.

Roughly the same amount of US TV-owning homes subscribe to one video streaming service as those that don't have broadband at all, according to a Nielsen report. 

In total, 40.3% of US TV homes are signed up to a subscription video on demand (SVOD) service, with 27.8% on one service, and the rest receiving two or three.