DAMAGE CONTROL: McDonald's also said it was reviewing its procedures for dealing with suspected cases of product tampering and will draft new rules on communication with customers by next month.
TOKYO: McDonald’s Japan is to launch a new smartphone app for customer complaints as it looks to turn the page on a series of scares including the discovery of a human tooth in some fries.
The move comes with in-country sales sliding, profits plunging and the burger giant’s reputation in Japan badly dented.
