YOUNG SHOPAHOLICS: Over 50% of US consumers under 50 would be happy to shop entirely via mobile.
New research finds that the majority of US consumers would be happy if shopping were a 100% mobile experience, although for many, trust is still an overriding issue.
Merkle, a US customer relationship marketing firm, surveyed over 2,000 consumers during the 2014 holiday shopping season to better understand how shoppers' habits and expectations are being shaped by digital technology and found that mobile shopping is shopping.
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