DUBAI: Virgin Mobile Middle East and Africa (VMMEA), part-owned by British entrepreneur Richard Branson's Virgin Group, launched telecoms services in Saudi Arabia on Tuesday, beginning the biggest shake-up in the kingdom's telecoms sector in six years.
VMMEA is launching two brands after benefiting from the national telecoms regulator's decision to order the country's three mobile operators to each host a mobile virtual network operator (MVNO) in an effort to stimulate competition.
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