Facebook to introduce new advertising platform: WSJ


  • TECH
  • Tuesday, 23 Sep 2014

NEW DEVELOPMENT: Facebook Inc is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter. — Reuters

Facebook Inc is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter. 

The product is a redesigned version of Atlas Advertiser Suite, an ad management and measurement platform that Facebook bought from Microsoft Corp last year. 

Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Review: ‘Tales of Kenzera: Zau’ translates the journey of grief into a video game
Atos creditors reach deal to rescue debt-laden group, La Tribune says
In an online world, a new generation of protesters chooses anonymity
After two winsome Ori games, a pivot into dark fantasy
Teenager in China dies of heart attack after teacher forces her to exercise, insists illness is ‘fake’, delays first aid, enrages mainland social media
NoSpace is Gen Z’s answer to MySpace
What if customers were rewarded for tipping their meal delivery drivers?
Reddit CEO beneficially owns 61.5% of class A shares, regulatory filing shows
Exclusive-Stanford AI leader Fei-Fei Li building 'spatial intelligence' startup
Tech platforms make pitch for ad deals as TikTok is roiled by politics

Others Also Read