Amazon Fire TV arriving in Europe


  • TECH
  • Monday, 08 Sep 2014

The online retailer's set-top streaming box will be going on sale in the UK and Germany this month. 

It's almost impossible to tell how popular the Fire TV has been since it went on sale in its native US in April as Amazon never publishes sales or shipment figures. 

However, reviews of the little device and its optional games controller have been overwhelmingly positive even when compared to other similar set-top boxes already on the market, from the Roku to the Apple TV. 

More than just a video content streamer, the Fire TV has a serious processor on board because it wants to be a serious alternative to a host of games consoles and because it wants to make search and discovery simple. Users can search for movies and games via voice commands and, as the box gets used to its owners, it can start to guess what they might want next and cue it up in the background so that it streams without buffering.  

And, for just US$100 (RM318) with an extra US$40 (RM127) for the games controller, the Fire TV supports everything from Netflix to Disney. 

When it goes on sale in the UK for £79 (RM410) it will support Netflix, Spotify, Sky News, Curson Home Cinema as well as Amazon's own Prime Instant Video service. Meanwhile in Germany, for €99 (RM408) it will support Das Spiegel Online, Bild, Zattoo and Spotify, among others. Other channels, such as Netflix, will be added when they arrive in the country.  

Amazon doesn't currently offer its Prime membership service in Germany but in the UK where it is well-established, existing Prime subscribers can get a £30 (RM156) discount on the Fire TV if they pre-order it before Sept 8. — AFP/Relaxnews 2014

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