MUSCLING IN: US online giant Amazon is preparing to take on Google in one of its core businesses, Internet advertising, the Wall Street Journal said Friday, citing sources familiar with the matter.
NEW YORK: US online giant Amazon is preparing to take on Google in one of its core businesses, Internet advertising, the Wall Street Journal said Friday, citing sources familiar with the matter.
Amazon is developing its own program to target ads using the information it gathers about the preferences of its customers.
Already a subscriber? Log in
The Star Festive Promo: Get 35% OFF Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
