LIMITED ENGAGEMENT: Turns out the average smartphone owner uses just 26.8 apps a month. — ©AFP/Relaxnews 2014
There may be screen upon screen or folder upon folder of apps on the average smartphone, but it turns out that there is a limit to how many a user can launch and engage with over a typical month.
And that limit, according to Nielsen, is just over two dozen — 26.8 — a month, a figure that has barely grown over the past two years.
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