WASHINGTON: Facebook secretly manipulated the feelings of 700,000 users to understand "emotional contagion" in a study that prompted anger and forced the social network giant on the defensive.
For one week in 2012, Facebook tampered with the algorithm used to place posts into users' news feeds to study how this affected their mood, all without their explicit consent or knowledge.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!