FRANCISCO: King Digital Entertainment Plc's colourful Candy Crush Saga has gone viral on smartphones worldwide, but the company may struggle to replicate that enthusiasm with its upcoming US$7.6bil (RM25.02bil) initial public offering.
The flotation this week will be closely watched in the fast-growing US$17bil (RM55.98bil) mobile gaming industry, which is keen to emerge from the shadow of Zynga Inc, which has lost half its value since its 2011 IPO valued it at US$8.9bil (RM29.3bil).
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