Marketing startup rolls out mobile platform in emerging countries


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  • Thursday, 20 Mar 2014

LOW COST TECH: Mobile marketing startup Jana launched on Wednesday a new way for advertisers to reach consumers in emerging countries through mobile phones. — AFP

Mobile marketing startup Jana launched on Wednesday a new way for advertisers to reach consumers in emerging countries through mobile phones. 

Through Jana's Marketplace, brands like consumer package goods company Unilever, Google and Microsoft can reach out to people via their phones and entice them to watch a video, discover an app or try a new service in exchange for mobile air time. 

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