US news readers less engaged when referred by Facebook: study


  • TECH
  • Thursday, 13 Mar 2014

MORE ENGAGED: Readers of some of the top US news sites are more engaged when they go directly to the website rather than through Facebook, according to a study from the Pew Research Center released on Monday.

Readers of some of the top US news sites are more engaged when they go directly to the website rather than through Facebook, according to a study from the Pew Research Center released on Monday. 

The research found that users who come directly to a news site spend about three times as long per visit, or almost five minutes on average. Those who find the news by searching or through Facebook spend about two minutes. 

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