Consumers are returning to physical stores to do their shopping and are using online retailers' sites to help make their purchasing decisions.
Showrooming — the act of going to a physical store to view an item in the flesh before proceeding with an online purchase — is a growing trend.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
