Lego and Sony cooperating on interactive toys


  • TECH
  • Tuesday, 28 May 2013

AWESOME COLLABORATION: Lego and Sony are fitting an experimental range of Legos with motors, cameras and PlayStation controllers. - ©AFP/Relaxnews 2013

Construction toy company Lego and tech group Sony are fitting an experimental range of Legos with motors, cameras and PlayStation controllers, intended to increase their appeal to kids already familiar with videogames and online entertainment.

According to an International Data Group report published by Network World, the collaboration resulted in a number of prototype Lego bases shown at a Sony Computer Science Lab press event.

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