Making a case for personalisation

PEOPLE have been personalising their stuff since ... well, since the time of the dinosaurs. There was Ugh putting his stamp on the family cave with his wall drawings. And his neighbour Ugh-Ugh doing the same with his dwelling.

Then, there were the WWII bomber crews with their personalised flight jackets, matching the nose art on their aircraft. And before them, there was Von Richthofen in his famously red Fokker triplane.