Google, FB drive mobile ad market growth: report

HUGE NUMBERS: Google Inc's mobile ad revenue in the United States will be roughly US$4bil (RM12bil) next year, according to a new study by research firm eMarketer. — Reuters

SAN FRANCISCO: Google Inc's mobile ad revenue in the United States will be roughly US$4bil (RM12bil) next year, while Facebook Inc's nascent mobile advertising business will more than double, according to a new study by research firm eMarketer.

Marketers are boosting spending on ads that reach consumers on smartphones and tablet PCs at a much faster than expected pace, eMarketer said on Monday. The firm said it expects that overall US mobile ad spending in 2012 will increase 180% year-on-year to more than US$4bil (RM12bil) — a sharp revision from its forecast in September which sized the market at US$2.61bil (RM7.83bil).