Intel introduces a world first — ‘Me The Musical’

KUALA LUMPUR: Facebook users have a fun new way to experience the popular social media network thanks to Me The Musical — a novel online experience from chipmaker Intel Corp that celebrates our recent past through a musical movie.

Me The Musical creates a personalised animated movie which takes Facebook users on an entertaining journey, via song and dance, through world events.

It begins with the user’s date of birth and moves through a series of musical scenes which draw on the key themes of each decade from the 1950s to today.

Along the way it adds a personal touch by including friends from Facebook and reminders of significant individual milestones.

Me The Musical is a world first, according to Jayant Murty, Intel’s director of brand strategy and integrated marketing for Asia Pacific, and its purpose is to entertain. “It is important to celebrate an interesting past with an eye on the future, “ he said.

Take your seats

Facebook users should point web browsers to and log on using their account (the application adheres to Facebook’s privacy guidelines and Intel’s own privacy policy).

The musical’s opening scenes show a mythical stork making a special delivery on the user’s date of birth.

Throughout the experience, the user is represented by a simple avatar and is accompanied by other avatars adorned with images of their Facebook friends. The group moves together down a path which represents the passage of time.

Me The Musical features iconic moments including the moon landing, creation of the World Wide Web, rise of e-mail and, of course, introduction of Facebook itself.

In keeping with Intel’s role as a “sponsor of tomorrow,” it ends with a symbolic step into the future.

Message in the medium

Like any good musical, the experience has a message.

“At its heart, Me The Musical is a celebration of shared experiences and of the things that unite us,” Murty said.

For example, a love of nostalgia, of storytelling, and music and dance are themes common to many of the world’s cultures.

“It is an experience that is both general and very personal at the same. By including selected elements from your own personal profile, Me The Musical helps to show your life against a broader context of what was happening in the world at the time,” he said.

“It also serves to highlight the enormous impact technology has made in people’s lives and looks to what Intel says is a new era in computing.”

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