Prodigium Mobile launches its online music store

KUALA LUMPUR: High-quality, fully-licensed, DRM-free music is finally here, thanks to, a new online music store that offers more than 19 million songs for about 99 cents (about RM3) each.

The online music store, run by Prodigium Mobile in association with 7digital, allows a user to buy songs and download them to their smartphone, tablet and/or personal computer legally.

Since the songs are free of Digital Rights Management (DRM) control technologies, users can keep the music on any device they own.

All the songs in the catalogue are encoded at a high quality 320kbps (kilobits per second) bitrate, which means they are a much higher quality than the 128kbps and 160kbps bitrate MP3 encodes.

A quick check through the site revealed quite a good selection, from the latest Justin Bieber and Adele hits to classics by Bob Dylan, The Rolling Stones and Pink Floyd, as well as the latest soundtrack album for The Avengers movie.

Even classics from the late actor/singer Tan Sri P. Ramlee are available.

While purchased songs are freely downloadable from the website using a PC and synched with any device, also has an Android application so users can buy and download songs from their smartphone or tablet.

According to Bill Duvall, chief executive officer of Prodigium Mobile, the app for iOS devices will be available as soon as it’s gone through Apple Inc’s approval process for the App Store.

Until then, users have to download the songs from the site and then sync them to their iOS devices via iTunes on a PC or Mac.

Users can pay for the songs with a credit card, and for those who don’t wish to use this method, prepaid cards will be made available soon at selected retail outlets, Duvall said.

Prodigium Mobile has also partnered locally with Clarion, a maker of in-car info-entertainment systems, to allow music to be bought and downloaded straight to Clarion’s Android-based Mirage car stereo when it becomes available later this year.

As part of the promotion, Prodigium Mobile is setting up a booth at the East Wing entrance of the MidValley Megamall on June 16 and 17 to hand out free download cards to the public.


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