NEW YORK/LONDON: General Motors Inc’s decision to stop advertising on Facebook may be a wake-up call for the No 1 social network, but top advertising executives say it’s far too early to know if the site will take off as an advertising platform.
“There’s a lot of potential but it’s not a slam-dunk,” said Martin Sorrell, chief executive of WPP Plc, the world’s largest advertising agency.
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