Sony goes back to smartphones

BARCELONA: Sony Corp declared a return to the smartphone business, unveiling its first smartphones under the Sony brand, but warned the group’s painful transition would not be as fast as rebranding.

Kazuo Hirai is due to formally take over as Sony CEO on April 1, replacing Howard Stringer. Hirai said that while some management changes had already been identified there was still a long way to go to “explain to everybody who’s doing what.”