If you are constantly setting goals and making resolutions only to find you have to add the same uncompleted ones to your list the following year, a new startup might help you make or break a habit — if it doesn’t it will donate money to a charity.
The startup is called 21habit and was designed as a side project by Microsoft software developer Pranav Goel and Amazon engineers Himanshu Khurana, Ian McAllister and Hemanth Pai.
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