Google Analytics 2
IMAGINE if you owned an e-commerce website and wanted to see just how effective your banner advertisements around the Web are in converting the clicks to actual visits, and ultimately sales, on your site.
This is where Google Analytics comes in — the free service has been around since October 2005 and since then, the company has been gradually building up the service and its scope to allow web companies to more accurately analyse statistics based on views, clicks and other criteria.
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