VC event jumpstarts technopreneurs

PETALING JAYA: The recent inaugural MAD TechVentures 2010 conference was a platform for local startups to showcase their products and solutions, as well as vie for angel investor attention to assist in moving their business forward.

It was jointly organised by MAD Incubator, a local venture capital firm, and the Multimedia Development Corp, caretaker of the MSC Malaysia initiative.

The two-day event brought together 22 startups flaunting their wares in various categories, including Mobile and Communication, Games and Creative Content, Business Applications and Productivity, and Web Applications.

According to MAD Incubator CEO Andrew Wong, such an event enables these companies to network with peers and angel investors, as well as publicise their products and services to a wider audience more effectively.

“The conference provides exposure in terms of media impressions, ‘eyeballs’ and mindshare generated by press coverage.

“Also there are corporate buyers, investors and conference participants — which will exponentially expand the visibility of the products and solutions to potential customers,” Wong said.

“The goal is to create market exposure and business opportunities for these startups, to push them toward successful commercialisation.”

To earn a spot in the Top 10 list, participating startups had to make a compelling presentation on their offerings to a panel of judges, made up of industry luminaries from the Malaysian IT ecosystem. Among them were venture capitalists and successful entrepreneurs.

Web Bytes Sdn Bhd, a provider of retail business software, and mobile applications developer Terato Tech Sdn Bhd, as well as social-media marketing specialist TechSailor Group, were among those that won the judges over.

The winners will share in RM1.5mil worth of marketing and advertising inventory — comprising a six-month to one-year promotional campaign across various online and offline promotional channels, including print advertisements, web banner placements, text link promotions, e-mail newsletters, and video ads.

Wong promises there will be another Mad TechVentures event next year — but bigger and with more participants.

He is targeting to get 50 startups to take part, not only those from Malaysia but those in other countries in the region as well.


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