KUALA LUMPUR: Eight-five per cent of 300 Malaysian mothers said the Internet has helped them to make better decisions relating to family matters, according to a survey done by Starcom MediaVest Group and Microsoft Advertising, a division of Microsoft Corp.
The survey The Secret Online Lives of Mothers in Asia... Revealed, showed that 70% of Malaysian mothers use social networks as a source of information for her child and family.
“About 91% of Malaysian mothers said the Internet is part of their lives and 65% of them plan to use the Internet more often in the future,” Microsoft Advertising head of research for Asia Pacific, Heidi Lau said.
The report also revealed that the top three online activities that at least 50% of Malaysian moms engage in a week are receiving and sending e-mail messages, using search engines, and searching for information on products and services.
The survey was conducted across eight Asian markets (China, India, Hong Kong, Taiwan, Singapore, Japan and South Korea and Malaysia) and a total of 2,859 Asian mothers between the ages 20 and 49 participated in the survey.
To make better purchasing decisions relating to family matters, about 58% of Asian mothers rely on online networks that are made up of friends, family and colleagues, the survey revealed.
“The next trusted sources are online customer reviews with about 46% of Asian moms relying on them to make better decisions,” said Lau.
She believes the survey would help advertisers to design more effective online campaigns for mothers in Asian markets.
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