MOUNTAIN VIEW (California): Google Inc is buying ITA Software Inc in a US$700mil (RM2.4bil) deal that will provide the Internet search leader with more comprehensive information about airline flights.
The all-cash acquisition could signal Google’s intention to mount a challenge to other online travel services such as Expedia and Orbitz.
ITA Software was created in 1996 by MIT computer scientists. It provides technology that helps run the reservation systems of several airlines.
Those tools should help Google improve the quality of its search results when people are looking to make airline reservations or possibly book other travel arrangements. — AP
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