Les’ Copaque Production Sdn Bhd, led by managing director Burhanuddin Md Radzi, achieved a gold award in the Best Brand category for the RM25 million and above tier.
LES’ Copaque Production Sdn Bhd (Les Copaque) stands as a pioneering force in the Malaysian animation industry, blending creativity, cultural heritage and entertainment to captivate audiences both locally and internationally.
The production house won a gold in the Star Outstanding Business Awards 2024 in the Best Brand category in the RM25mill and above tier on Feb 26.
Best known for its flagship animated series Upin dan Ipin, the company has become a symbol of local storytelling, promoting Malaysian values and traditions in a modern, engaging way.
The company logo features a frog on a coconut shell, symbolising the idea of thinking outside the box and dreaming big. It references the Malay proverb “bagai katak di bawah tempurung”, which means being stuck in a limited mindset.
The company’s mission reflects this mentality, focusing on creating high-quality original content (intellectual property) with a strong commitment to innovation and excellence.
Innovative products and services
It has successfully expanded its offerings, becoming a leading brand in the Malaysian entertainment industry. The company’s core products include:
> Animated series of some of Malaysia’s most beloved animated series, besides Upin dan Ipin, there is also Pada Zaman Dahulu (2010-present), DaDuDiDo and Puteri
> Feature films that build on the success of the animated series, such as Geng Pengembaraan Bermula (2009), Upin dan Ipin : Keris Siamang Tunggal (2019) and Dongeng Sang Kancil (2024)
> Merchandising, with a range of merchandise, from toys to educational materials, all inspired by its iconic characters, enhancing engagement beyond the screen
> Educational content that ensures that the entertaining content also serves as a learning tool for children, aligning with school curricula and reinforcing positive values
> Collaborations and partnerships with brands, government agencies, educational institutions, and media platforms to co-create content, expanding its reach and creating meaningful collaborations.
Milestones and achievements
Les’ Copaque has made significant strides in the animation industry. Some of the company’s most notable milestones include earning numerous accolades for its contributions to animation, reinforcing its position as a leader in the industry.
Furthermore Upin dan Ipin has made significant cultural impact, becoming an integral part of Malaysian culture, often sparking important conversations about identity, values and national heritage.
The company has built a massive following on platforms like YouTube, Facebook, Instagram accumulating millions of views and subscribers, further expanding its influence.
While the release of feature films mentioned above showcased its ability to produce high-quality, long-form content.
Its educational contributions allowed the company to make a significant impact in the educational space, helping children learn while they are entertained.
Future vision and strategic goals
The company has determined to continue leading the charge in Malaysian animation. In looking ahead, the company has set ambitious goals of integrating technology into its processes, such as AI and real-time rendering to boost creativity and production efficiency.
It also aims to diversify its reach by exploring new sectors such as gaming and virtual reality to broaden its reach and tap into new revenue streams. To support that, it is also keen to develop its talent pool, through fostering a culture of learning, training and skill-building to keep its team at the cutting edge of the industry.
It also recognises the importance of sustainability, which it adheres to by implementing eco-friendly practices in production to align with global sustainability efforts.
In a bold move, Les’ Copaque is planning a family-friendly theme park centred around its beloved characters and Malaysian cultural themes. It promises to offer immersive experiences, interactive attractions and educational content, making it a destination for both local and international visitors.
Conclusion
The production house’s exceptional journey from a small animation studio to a leading industry player is a testament to the power of creativity, cultural representation and a commitment to quality content.
With a clear vision for the future and a passion for storytelling, the company is poised to continue shaping the future of animation in Malaysia and beyond.
Through its blend of entertainment, education and cultural celebration, Les’ Copaque has proven that animation can be a powerful tool for social impact while offering timeless enjoyment for audiences of all ages.
