Ee with his brand-new Perodua Ativa, celebrating his win in Ayam Brand’s latest contest.
WHAT a prosperous start to the Chinese New Year for Ee Ik Seang, who will be driving back to Melaka in style with his brand-new Perodua Ativa.
As the grand prize winner of Ayam Brand's Beli and Menang Kaw Kaw contest, Ee celebrated the occasion with his family.
The 64-year-old collected his new ride at the Perodua Sentral building yesterday and described the experience as surreal.
"Winning this contest is a great reward. It's like a dream come true. When I first joined, I never imagined I'd be the grand winner.”
He entered the contest to support a brand his family regularly enjoys, never expecting to win.
“Life has changed for me; I can now use the new car for my daily commuting. Now that I’ve won the Perodua Ativa, I plan to share my joy by treating my close friends," Ee shared.
He further explained that the prize has strengthened his connection with Ayam Brand, a household name in Malaysia and Asia for over 130 years.
He added it is not just about the prize but also how the brand engages with its consumers.
"It shows that Ayam Brand truly cares about and values their consumers and this win makes me feel even more loyal to them.
“I’ve always liked their products because they are a trusted brand with good quality products. My favourite Ayam Brand items are definitely the canned sardines, coconut milk, tuna, baked beans, and many more.
“They’ve been staples in my kitchen for years, and now, winning this amazing prize makes me love the Ayam Brand even more. Thank you, Ayam Brand, for this unforgettable experience!"
The other grand prize winner of the Perodua Ativa's was Yong Pui Teng from Sabah.
Ayam Brand head of marketing Teoh Wei Ling said, “Ayam Brand has been a household name in Asia for over 130 years with quality canned products that contain no preservatives and are certified halal.
“Ayam Brand has become synonymous with kitchen staples such as canned sardines, mackerel, tuna, baked beans, and others.”
The products hold worldwide-recognised certifications, including HACCP and ISO 9001, and are certified halal.
Since 2013, Ayam Brand has consistently ranked among the Top 10 of Malaysia’s most chosen FMCG brands, according to Kantar Worldpanel’s Brand Footprint Study.
Teoh shared that the campaign, which ran from Oct to Nov 2024, had been a huge success, generating excitement and engagement for the brand’s loyal consumers.
Participants were in the running for a chance to win a share of exciting prizes worth a total of RM 220,000, including the grand prizes of the two Perodua Ativa, electrical appliances and weekly cash prizes.
This campaign was designed to engage Ayam Brand consumers and showcase the versatility of the Ayam Brand products for everyday Malaysian cooking.
Teoh shared that the recent campaign was created to engage Ayam Brand’s loyal consumers.
To the latter point, the brand shares easy and accessible recipes on their social media pages for their followers and consumers.
"It was an honour for us to share in this joy and hearing from the winners about how our Beli and Menang Kaw Kaw contest has positively impacted them is truly heartwarming.”
Teoh then announced plans for a new contest, set to launch in February.
Titled Rezeki Raya Dikongsi Bersama Ayam Brand, the contest aims to bring additional excitement to Ayam Brand consumers, she shared.
For more information, visit the website or their Facebook and Instagram pages.
