Beh: ‘Our commitment lies in promoting healthier, happier lives.’
VITAHEALTH has emerged as a trailblazer in the field of healthcare since its establishment in 1947 as a retail pharmacy. Evolving significantly over the decades, the company embarked on a transformative path in 1973 with the introduction of its line of dietary supplements.
This pivotal moment marked the beginning of VitaHealth’s journey towards becoming a leading healthcare establishment, with a strong presence across Malaysia, Singapore, China, Vietnam, Brunei, Thailand and Indonesia.
As a subsidiary of Vita Life Sciences, a distinguished Australian-owned healthcare company listed on the Australian Securities Exchange, VitaHealth is dedicated to delivering quality health supplements.
The team of devoted health experts proactively anticipates emerging market trends and develops new products to meet the ever-evolving health needs of modern lifestyles.
“VitaHealth firmly believes that supplements are not limited to the elderly or individuals with health issues,” stated Vita Life Sciences country head Dr K.S. Beh.
“We champion the idea that true quality of life encompasses more than just physical well-being, it also includes mental and emotional wellness.
“Our commitment lies in promoting healthier, happier lives.
“This philosophy resonates deeply with our tagline: Healthy Life, Happy Vibes.”
The brand has inducted national badminton player Pearly Tan as its brand ambassador.
Tan embodies the company’s core values, further strengthening its commitment to fostering a healthy and joyful lifestyle for all.
In 2014, VitaHealth unveiled the nation’s inaugural turmeric supplement, marking a significant milestone in its dedication to promoting the manifold benefits of this remarkable spice.
In 2021, VitaHealth took a pioneering leap forward by launching a groundbreaking mental wellness series.
It continued this innovative trajectory by introducing a range of nutritional drinks called VLife in 2023 tailored for the dynamic lifestyles of busy young adults.
VitaHealth prioritises maintaining the highest standards of quality by adhering to strict manufacturing practices and complying with stringent regulatory standards, ensuring that customers receive products they can trust.
Furthermore, VitaHealth products undergo thorough testing and certification to guarantee Halal certification and absence of substances prohibited by the World Anti-Doping Agency (WADA).
The commitment of the company extends beyond the pills. We uphold a belief in giving back to the community by weaving health and happiness into their community outreach efforts.
Whether through financial contributions, volunteer efforts or collaborations with charitable organisations, it remains committed to nurturing well-being and spreading joy within the communities it serves.
It further demonstrates its commitment to community health by offering complimentary health tests and consultations to help individuals make informed health choices.
Its team of health experts provides personalised recommendations tailored to address each customer’s specific needs and objectives.
“As we celebrate our 77th anniversary and propel forward, our vision is to stand at the forefront of pioneering health and wellness solutions, nurturing health awareness and empowering individuals to lead fulfilling lives,” added Beh.
“We aspire to be more than just a supplement provider; we aim to be a trusted partner in our customers’ journey towards optimal health and happiness, both their physical and mental wellness.
“By consistently embracing innovation and staying true to our core values, we see VitaHealth as a beacon of wellness, shaping a brighter and healthier future for generations to come.”
