BEYOND its renowned presence in photography, Fujifilm Group is making remarkable strides in healthcare, with a special focus on women's well-being.
Through cutting-edge mammography technology and a steadfast commitment to early detection, Fujifilm is at the forefront of advocating for regular health screenings, particularly for breast cancer.
Their dedication to enhancing women's lives and fostering societal progress is embodied in their brand-new initiative, INNOMUSE, a name derived from "innovation" and “muse.”
This initiative reinforces their aspiration to serve as the bedrock of women's health, providing state-of-the-art technologies to empower them to lead life to the fullest.
The role of mammography screening
Breast cancer is a formidable adversary, but early detection is the linchpin in the fight against it. Regular breast cancer screenings are pivotal because they allow for the early identification of cancerous abnormalities in breast tissue, often before symptoms emerge. This early detection significantly enhances the chances of successful treatment and survival for women.
Fujifilm manufactures advanced Digital Mammography Systems, playing a vital role in breast cancer screening, diagnosis, and treatment support. Mammography, an X-ray imaging method, is indispensable for early cancer detection and the identification of other breast diseases.
The significance of mammography screening cannot be overstated, and Fujifilm is ensuring that women have the opportunity to lead longer, healthier lives.
What sets Fujifilm's mammography machines apart is their unwavering commitment to patient comfort. They have meticulously developed features explicitly designed to alleviate the discomfort often associated with mammography, encouraging more women to undergo regular screenings.
Celebrating Breast Cancer Awareness Month
In the spirit of Breast Cancer Awareness Month in October, Fujifilm is collaborating with Setapak Mall Kuala Lumpur, AEON and Parkson lingerie departmental stores to celebrate women's health and raise awareness about breast cancer screening.
Various events will be hosted at several locations, including Setapak Mall in Kuala Lumpur on Oct 6, Parkson Parkson IOI City Mall in Putrajaya on Oct 7, AEON Seremban 2 in Negeri Sembilan on Oct 8, and AEON Mid Valley in Kuala Lumpur on Oct 9. Each event will run from 10am to 10pm on these specific days.
Fujifilm encourages women to visit these outlets to gain valuable insights into the matter and have a chance to receive freebies.
One of their notable initiatives can also be seen in their support for the Pink Ribbon Campaign, which seeks to raise awareness about breast cancer and the critical importance of early detection.
Throughout these various activities geared towards women's health, Fujifilm is sending a powerful message: they deeply care about people's lives and are actively working to enhance them.
Fujifilm's impact in Malaysian hospitals
Fujifilm actively urges women to prioritise regular annual screenings for the early detection of breast cancer.
They are taking concrete steps by providing free mammography screenings. Fujifilm sponsors free screenings for 100 individuals at each selected hospitals, with a special focus on women from the B40 group who may not have the means to afford these screenings on their own.
Fujifilm's contribution to breast cancer awareness extends beyond campaigns and CSR activities. They have installed state-of-the-art mammography machines in various hospitals across Malaysia, including both private and government institutions. Notable beneficiaries of these machines include Assunta Hospital in Petaling Jaya and Bintulu Medical Centre in Sarawak (private), as well as government hospitals in Slim River, Teluk Intan, and Seri Manjung in Perak.
In the near future, Fujifilm's impact is set to expand further with the installation of machines at Hospital Miri in Sarawak and CMH Specialist Hospital in Negeri Sembilan. These machines play a crucial role in early detection and are poised to make a significant difference in the ongoing fight against breast cancer.
Fujifilm's unwavering commitment to women's health and breast cancer awareness is making a significant impact by promoting early detection and enhancing lives. For more details, visit here.