PETALING JAYA: With food delivery now firmly a part of the daily routine for many consumers, Grab Malaysia is introducing two new features – ‘Near Me’ and ‘Premium Delivery’ – to better cater to different segments of GrabFood consumers.
While the ‘Near Me’ tile has already been rolled out nationwide, the ‘Premium Delivery’ option will be introduced in phases, starting with Klang Valley.
Via the ‘Near Me’ tile, consumers can discover restaurants within a 3km radius of their location, making it easier for consumers to support their neighbourhood restaurants from the comfort of their own homes and with delivery fees as low as RM1 – not to worry, Grab is subsidising the delivery fees to ensure that the income of its delivery partners are not affected.
With this, coupled with various ongoing promotions like HotDeals and the monthly Minggu Peniaga Kecil, consumers are spoilt for choice with affordable meals near them anytime, any day.
Moreover, those in a rush can opt for ‘Premium Delivery’ to ensure the delivery time of their order is guaranteed.
When Grab piloted the feature in August, one in three consumers opted for ‘Premium Delivery’ during peak hours.
Consumers who opt for ‘Premium Delivery’ will be compensated with GrabFood vouchers accordingly if their orders* do not arrive by the stipulated time range as indicated on the Grab app.
In addition to these new features to order their food, consumers can also consider either scheduling their order for a later delivery or selecting the option for self pick-up.
For Grab, prioritising consumer-centricity is vital, as the homegrown company remains committed to continue enhancing and growing its services to provide value-added solutions to serve consumers’ diverse needs.
Through this, the company hopes that the platform will be sustainable for its partners – be it merchants, drivers or delivery partners – who are seeking income opportunities.
* Orders eligible for ‘Premium Delivery’ do not include self pick-up orders, cash orders, business orders and orders fulfilled by the restaurant's own delivery fleet.