THE Covid-19 pandemic has made us more aware of our immune health.
With the emergence of new Covid-19 variants, parents want to do everything possible to boost and protect their children’s immune systems.
Gut health is critical to a kid’s immune health. The gut contains approximately 70% of the cells that make up the human immune system.
A healthy gut contains good bacteria and immune cells that ward off infectious agents such as bacteria, viruses and fungi. A healthy gut also communicates with the brain through nerves and hormones, which helps maintain general health and well-being.
Constipation, which is generally described as having fewer than three bowel movements a week, can signify an unhealthy gut. Constipation also affects the balance of good bacteria within the digestive system, which is crucial for the strength of the immune system.
There is also the gut-brain connection; it can link anxiety to an upset stomach and vice versa.
For instance, gut bacteria produce about 95% of the body's supply of serotonin, which helps with mood regulation and memory.
Therefore, it is important for parents to look out for signs if their child is constipated, which includes stool withholding, infrequent bowel movement, unusually large stools, and complaints of belly pain.
Constipated children will often try to avoid going to the bathroom. They will clench their buttocks, cross their legs, get red in the face, hide, cry, shake or dance around. During potty time, they may have painful bowel movements, straining and crying, and even presence of blood in stools.
Causes of Constipation
Constipation has a wide range of causes and risk factors, ranging from poor diet to underlying medical problems. Among the common causes of constipation are a low-fiber diet, dehydration, lack of exercise, delaying the impulse to have a bowel movement, certain medications (such as high calcium, antacids), and travel.
Innovative milk formula
Novamil KID IT growing up formula is specially formulated for childhood constipation and caters to the daily nutrient needs of kids up to 10 years.
The brainchild of a French pharmacist who treated many children with gastrointestinal issues, the milk formula has been a leading brand in France for over 20 years.
Every tin of milk goes through over 700 checkpoints from milk collection to the shelves.
Novamil KID IT is an advanced formulation available in the market that contains a combination of SmartGut360° with four-fold action and 30 essential nutrients with Omega 3 and Omega 6 to promote healthy growth. It is the preferred choice by parents for their young children to resolve constipation.
Parents preferred Novamil KID IT to help resolve constipation for their kids.
SmartGut360° has 45% higher magnesium per 100g, compared to the standard Novamil formula, which can help increase the water content and stimulate stretching and contraction of the gut muscle to promote bowel movement. This amount of magnesium adheres to the regulatory levels from the European regulation and the Codex Alimentarius.
Novamil KID IT also contains an optimal calcium/phosphorus (Ca/P) ratio to ensure high calcium absorption to prevent hard stool.
Unlike normal cow’s milk, Novamil KID IT has a protein ratio of 60% whey and 40% casein to ease digestion. This ideal blend of protein contributes to a faster digestion rate to optimise stool formation frequency to one to two times daily.
Additionally, Novamil KID IT contains lactose – the natural sugar of milk – as the sole source of carbohydrates. The milk formula is 60% higher in milk carbohydrate to stimulate intestinal movement. With the bifidogenic effect, it is aimed to promote gut health.
Novamil KID IT helps to increase appetite and promotes a healthy gut. It is suitable for toilet resisters, picky eaters and inactive kids.
Therefore, if your kids are having a hard time, Novamil KID IT can help to reduce their constipation symptoms and improve their bowel movements.
Special offers and fun treat for parents
Parents can get a 50% discount when they register Novamil KID IT trial pack for the first time on their website and enjoy various promotions through online shopping platforms like Shopee and Dmart.
There will also be Novamil virtual carnival to be held from Sept 25 to Oct 24, whereby parents will be able to experience Novamil in 3D augmented reality, win weekly prizes worth a total of RM6,240, get up to 27% off Novamil products. With exciting games, contests, and prizes to be won, this is a virtual event not to be missed!
