Affin Bank offers affluent customers premier banking services


Affin Invikta customers will have private access to its centres across the nation for their banking convenience and personalised experience.

HIGH net worth customers who place large sums of money in a bank are certainly deserving of special attention.

On March 8, Affin Bank Berhad announced its first affluent segment called Affin Invikta for its high net worth customers in Malaysia.

As part of the bank’s transformative journey, Affin Invikta officially commenced operations at its first Affin Invikta centre in Taman Tun Dr Ismail, Kuala Lumpur.

The main criterion for membership, among others, is an invitation with the applicant providing an assets under management (AUM) of RM200,000.

Upon acceptance, customers can expect elevated personalised banking services as Affin Invikta offers a host of exclusive privileges and benefits.

Firstly, a dedicated relationship manager will manage your financial portfolio and provide financial planning advisory service.

Customers will have private access to Affin Invikta centres nationwide for banking convenience and personalised experience.

The service can also offer customised financial solutions to help with customers’ wealth accumulation and growth, as well as exclusive offerings and preferential pricing for many of its products such as Investments, Bancassurance and safe deposit box services.

Customers can expect faster processing in banking products through its priority application and benefit from the dedicated priority lane service at all branches nationwide.

Customers will also receive exclusive invitations to private business and leisure events and access to up-to-date market insights that keep them informed of upcoming market trends.

In addition, the customers will be entitled to exclusive interest rates through the Affin Invikta Account/Account-i with interest or profit rates as high as 2.20% per annum1, and enjoy Visa Infinite prestige via the Affin Invikta Visa Infinite Credit Card.

This card gives unique membership benefits such as unlimited complimentary2 green fees at participating golf courses and Plaza Premium Lounge access in Malaysia and abroad.

Opening ceremony of the first Affin Invikta centre in Taman Tun Dr Ismail attended by (foreground from left) Affin Bank Berhad Community Banking executive director Nazri Othman; chairman Dato’ Agil Natt; president and group chief executive officer Datuk Wan Razly Abdullah Wan Ali. In the background is managing director Wealth Management & Customer Proposition Calvin Goon.Opening ceremony of the first Affin Invikta centre in Taman Tun Dr Ismail attended by (foreground from left) Affin Bank Berhad Community Banking executive director Nazri Othman; chairman Dato’ Agil Natt; president and group chief executive officer Datuk Wan Razly Abdullah Wan Ali. In the background is managing director Wealth Management & Customer Proposition Calvin Goon.

“Affin Invikta is designed to elevate the uniqueness of premier banking experience, convenience, privileges and rewards for our high net worth customers to enjoy to the fullest, ” said Affin Bank Berhad president and group chief executive officer Datuk Wan Razly Abdullah Wan Ali.

He said that the bank had introduced Affin Invikta to eligible customers since last January and is optimistic to onboard 20,000 customers.

“This signifies that the bank is making a positive progress to become a preferred bank in the affluent segment in Malaysia, and is on the right track to transform ourselves into a modern progressive bank.”

He explained that the bank works continuously to enhance its offerings to meet this segment’s needs for investments, children’s education and retirement.

“We are aggressively hiring dedicated relationship managers who understand customers financial goals and create a wealth strategy that is unique to each customer, ” he said.

Those who wish to be invited as an Affin Invikta member can visit any of the bank’s many branches nationwide, or share their details at www.affininvikta.com.

Gifts galore: (left) the Tumi Alpha 3 Large Laptop Cover and (right) the Swarovski Jewellery Set.Gifts galore: (left) the Tumi Alpha 3 Large Laptop Cover and (right) the Swarovski Jewellery Set.

Get a complimentary Tumi Alpha 3 Large Laptop Cover as a welcome gift3 when you apply for the Affin Invikta Visa Infinite Credit Card from now till May 7.

And in conjunction with the official of Affin Invikta and the International Women’s Day, get rewarded with a Swarovski Jewellery Set4 when you open a new Affin Invikta Account/Account-i and invest a minimum of RM100,000 in unit trust funds from March 8-31.

1) Rate is correct at the time of publication and subjected to changes according to various market factors and/or changes in rates by regulators.

2) Applicable to new principal cardmembers only with a minimum spend of RM2,500 in the latest credit card statement.

3) Gifts are limited to the first 88 eligible cardmembers with a minimum spend of RM20,000 within 45 days upon the card approval date.

4) Limited to the first 38 eligible Affin Invikta members.

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