Tennis-BNP Paribas renews title sponsorship with Indian Wells tournament through 2029

FILE PHOTO: Mar 13, 2025; Indian Wells, CA, USA; Carlos Alcaraz (ESP) hits a shot as he defeated Francisco Cerundolo (not pictured) in the quarterfinal of the BNP Paribas Open at the Indian Well Tennis Garden. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images/File Photo

INDIAN WELLS, California (Reuters) - The tennis tournament in Indian Wells, California, will be officially called the BNP Paribas Open for at least the next five years after the French bank and event organizers announced a renewal of their title sponsorship deal on Friday.

The tournament has seen considerable growth since BNP Paribas first signed on 17 years ago, consistently drawing large crowds to the palm-tree-lined Indian Wells Tennis Garden for an event organizers have dubbed "Tennis Paradise."