FILE PHOTO: A bowling ball hits the pins at Hollywood Bowl in Lakeside in Grays, Britain, August 18, 2020. REUTERS/Peter Cziborra/File Photo
NEW DELHI (Reuters) -The first edition of the World Bowling League (WBL), backed by celebrity cricketer Virat Kohli and baseball star Mookie Betts, will roll out with six franchises competing in iconic locations early next year, league chief Adi K. Mishra told Reuters.
The WBL is looking to transform a pastime for millions around the world into a cutting edge, made-for-TV experience via a heady mix of celebrity franchise owners, exotic locations and technological innovation.
