BAM president Tengku Datuk Seri Zafrul Abdul Aziz together with BAM secretary general Datuk Kenny Goh during the press conference after the first council meeting recently at Axiata Arena Bukit Jalil, Kuala Lumpur. — MUHAMAD SHAHRIL ROSLI/The Star
PETALING JAYA: The Badminton Association of Malaysia (BAM) have opened their doors to private companies to sponsor the national body and help fund an Adopt-A-Player programme for junior shuttlers.
BAM president Tengku Datuk Seri Zafrul Abdul Aziz said the initiative was seen as a form of corporate social responsibility for private companies keen to play a role in developing badminton in Malaysia.
