THE linear model of living – take, make, dispose of – is over as recent literature overwhelmingly shows. Resources are limited and finite, as is space for landfills. This is undeniable. The rise of the circular economy isn’t just a sustainability trend; it’s a fundamental, disruptive force rewiring the very logic of how we produce, consume, and move goods across the planet.
This isn’t merely about recycling more. It’s about a systemic shift where value is no longer created at the point of sale alone, but across a product’s entire lifecycle – and that includes its recovery.
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