Charting a course through the tumult of SME digitalisation

THE advent of digitalisation and the emergence of groundbreaking technologies such as artificial intelligence (AI), machine learning, big data, the Internet of Things and nanotechnology have been fundamentally reshaping the competitive dynamics in all industries, and small and medium-sized enterprises (SMEs) are no exception.

These transformative technologies have ushered in new entrants, like streaming services challenging conventional media providers, disrupting customer behaviour and expectations.