Promoting heritage awareness in the creative industry through BRI

CULTURAL and social exchange is one of the five key areas of the Belt and Road Initiative (BRI). Therefore, Malaysia and China can focus on cultural exchange through the creative industry.

In China, the creative industry is also known as the “cultural industry”. Under the Revitalisation Plan of Cultural Industries 2009, the cultural or creative industry was rigorously promoted through film and TV making, press and distribution, print and copy, advertising, performing arts and recreation, cultural exhibition, digital content and animation industries.