It’s all about the image

Masterclass in rebranding: Thatcher in a 2010 photo. She not only changed her look, she also had a voice coach to lower her pitch to sound more authoritative, according to media reports. – Filepic/AFP

“IT’S a Singaporean brand,” a Singaporean friend told me during dinner at a restaurant in Kuala Lumpur earlier this week. The expert on Malaysian politics was referring to Bacha Coffee.

I was surprised: “I thought it was Moroccan,” I said.