LIV Golf must survive to keep Asian golf thriving

SOME of the greatest marketing taglines including “Just Do It” and “Impossible is Nothing” have resonated so loudly around the sporting sphere that the brands who thoughtfully crafted them have thrived through the test of time.

And then, there is “Long LIV Golf”, a slogan launched a year ago by LIV Golf that feels mistimed as the upstart league currently finds itself stuck in thick rough and fighting to stay alive beyond this season.