Economic Watch: Digital channels empower Shanghai retailers during mid-year shopping festival

SHANGHAI, June 19 (Xinhua) -- Livestreamed fashion week, up to 50 percent discount vouchers and more convenient group purchase options were some of the new features of this year's mid-year online shopping festival in Shanghai.

The "618" online shopping fest that took place on June 18 was the first shopping spree after Shanghai eased COVID-19 curbs and resumed work and production, and retailers have seen a revitalizing trend.