Greece woos foreign tourists ahead of reopening

FILE PHOTO: View of the island of Halki from a ferry sailing to the island of Rhodes, amid the coronavirus disease (COVID-19) pandemic, off the island of Halki, Greece, April 13, 2021. Picture taken April 13, 2021. REUTERS/Louiza Vradi/File Photo

ATHENS (Reuters) - Greece kicked off the formal start of its tourist season, announcing a multimillion euro promotional campaign on Thursday aimed at saving its most important economic sector from a second summer lost to the coronavirus.

"We are opening our tourist industry to the world," Tourism Minister Haris Theoharis said at an outdoor news conference held in front of the spectacular backdrop of the Temple of Poseidon on Cape Sounion outside Athens.