KOTA KINABALU: Sabah is on track to meet its target of four million visitors this year, having recorded about 2.6 million arrivals as of August, says Chief Minister Datuk Seri Hajiji Noor.
“With a stronger fourth-quarter performance, I believe the target remains achievable,” he said, adding that the state has recorded 1.1 million international arrivals and 1.5 million domestic visitors so far.
The Chief Minister said the state government remains committed to tourism growth that is competitive, inclusive and sustainable.
He said the Sabah Tourism Blueprint will help chart a clear direction, address challenges such as flight connectivity, protect the environment and broaden local participation.
“Achieving these goals requires close collaboration between the public and private sectors. Sabah has extraordinary strengths, from its islands and beaches to its rainforests, mountains, wildlife, culture and cuisine.
“With sound planning, professional management and effective marketing, we can share these strengths with more visitors while protecting the environment and respecting the interests of local communities,” he said at the opening ceremony of the JSK Mantanani Island Resort in Kota Belud here on Tuesday (Sept 29).
He said the opening of resorts such as the RM160mil JSK Mantanani Island Resort aligns with the state’s target of bringing in more visitors and providing top-class tourism facilities.
Located in waters off Kota Belud, the resort features 84 villas and eco-friendly facilities and it is well positioned to attract travellers seeking authentic experiences.
“I also welcome the resort’s partnership with Wyndham Hotels & Resorts. Its association with a globally recognised hospitality brand can introduce Mantanani to a wider market and support high standards of accommodation and service,” he said.
The Chief Minister said the benefits of tourism development should extend well beyond the resort itself since tourism can create jobs, build skills and open opportunities for local entrepreneurs, suppliers, transport providers and other businesses.
“I hope the resort’s success will be shared with the communities of Kota Belud and beyond,” he said.
“We must welcome visitors while protecting our natural and cultural heritage, so that future generations can continue to enjoy Sabah,” he said.
The Chief Minister said the state government is also refining its strategies to strengthen Sabah’s appeal and resilience as a destination in preparation for Visit Sabah Year 2027.
He said Visit Sabah Year 2027 is more than a tourism campaign, it is a shared agenda for the whole state and its success depends on the commitment, cooperation and active participation of everyone, including the government, tourism industry players, the private sector, local communities and the people of Sabah.
