KUALA LUMPUR: Malaysia has proposed a stronger two-way cross-border e-commerce partnership with China to enable more high-quality local products to penetrate the vast Chinese market.
Entrepreneur and Cooperatives Development Minister Steven Sim (pic) said while Malaysian consumers enjoy access to Chinese goods, a more balanced two-way trade mechanism would allow Malaysian businesses to directly reach Chinese consumers.
“Many Malaysian products are already well received in China, including durian-based items, bird’s nest, white coffee, handicraft and batik.
“Malaysia wants to build on this demand through stronger e-commerce linkages,” he said during the opening of the 21st China International Small and Medium Enterprises Fair (CISMEF) and the launch of the Malaysia Pavilion in Guangzhou, China, yesterday.
Sim, who is currently leading an international trade mission to the city, also pursued the proposal during his visit to Alibaba Group to explore direct e-commerce linkages for local entrepreneurs.
Highlighting the trade performance of micro, small and medium enterprises (MSMEs), Sim noted that Malaysian MSME exports reached RM214.5bil in 2025, up 10.5% year-on-year, accounting for nearly 15% of the country’s total exports.
The figures demonstrate local MSMEs are capable of meeting global standards, and the key focus now is providing them with greater access to international markets, he said, Bernama reported.
