PETALING JAYA: Haier Malaysia recently unveiled the Horizon Multi-Door Collection, a new range of multi-door refrigerators built around the changing needs of Malaysian households.
Launched under the theme ‘Beyond What You See’, the Horizon Collection goes beyond the traditional expectations of what a refrigerator can offer, embracing the philosophy of ‘Beyond Time, Beyond Space and Beyond Imagination’ to reflect how Malaysian households live, shop, store and manage food today.
“Malaysian households are changing the way they shop and manage food, with many now stocking up for one to two weeks at a time and paying closer attention to reducing food waste,” said Haier Malaysia chief operating officer Patrick Seow.
“This is shaping what they expect from their appliances, especially around storage, organisation, freshness and design to stand out in the kitchen and it’s why we’re introducing the Horizon Collection now.”
Freshness sits at the heart of the collection’s design, going ‘Beyond Time’ with advanced freshness technologies that help food stay fresh for longer.
The collection goes ‘Beyond Space’ with over 820-litre of storage capacity, equivalent to up to 38 grocery bags or seven large shopping carts, offering greater flexibility for bulk shopping and meal planning.
Its 35-litre freezer capacity provides ample space for frozen food storage, while adjustable cantilever shelves and the Day Light panel provide full visibility, making it easier to organise and access groceries.
Alongside the new refrigerator range, the company also introduced its latest dishwasher, bringing smart cleaning capabilities designed to simplify everyday kitchen routines.
“With the Horizon Collection, we wanted to look beyond simply creating more space and bring together technologies that preserve freshness, adapt to different household needs and make everyday use more convenient.
“Ultimately, we want our appliances to work around the way people live today – whether that’s keeping groceries fresher for longer, making it easier to organise food or simplifying the clean-up after a meal. This is what we mean by going ‘Beyond What You See’,” said Seow.
The company has also launched the SpaceFit series of kitchen appliances, extending the aesthetics and intelligent convenience of the kitchen space to cooking and post-meal cleaning.
Malaysian shoppers can join the Haier Horizon tour at Sunway Pyramid from Sept 4 to 6 with Touch ‘n Go eWallet credit available to the first 50 visitors, alongside interactive activities including the four-station Horizon Challenge game, a children’s colouring contest, daily giveaways and live cooking demonstrations.
The new Haier Horizon Collection and Dishwasher Series are now available at Haier authorised dealers nationwide.
For more information, visit https://www.haier.com/my/
