TAIPING: A strategic shift in tourism positioniining will be the key in ensuring the sucess of Visit Malaysia 2026 amid the ongoing Middle East crisis, says Perak state executive councillor Loh Sze Yee.
Loh said no country is spared from the effects of the crisis, but stressed the importance of adapting strategies to remain resilient.
"Of course, in tourism, no country in the world is exempt from the impact of what is happening in the Middle East.
"However, we need to adjust our strategies to respond to the situation," he told reporters after the Taiping Clock Tower interior refurbishment ceremony here on Monday (March 30).
Loh added that Malaysia remains in a favourable position compared to some neighbouring countries, particularly in terms of fuel supply and pricing.
"In some countries, fuel prices have increased significantly and supply is also limited.
"In Malaysia, we are fortunate that prices remain stable and supply is sufficient. This is one of the key factors that can attract tourists to our country," he said.
He added that stability is a major consideration for travellers when choosing destinations.
"Tourists prefer to visit countries that are stable. They avoid destinations facing unrest or uncertainty. This is an important factor in promoting Malaysia," he said.
Loh also pointed out that disruptions in the Middle East, a key global aviation hub, have affected international travel routes.
"With the ongoing conflict, many flights have been cancelled not only due to fuel issues but also safety concerns. Airlines are forced to take longer alternative routes, which increases travel time and cost," he said.
As a result, he said tourism authorities are looking towards new and emerging markets, particularly within this region.
"Adjustments can be made for business travellers. But for tourists, we need to focus more on the Eastern region, including neighbouring countries experiencing uncertainties," he said.
He added that Malaysia could attract visitors from these countries, especially those from higher-income groups, who may choose to stay elsewhere temporarily.
"Many of them have the financial means but face limitations in their own countries, such as fuel shortages. Malaysia can offer them a place to stay and even work remotely while waiting for the situation to stabilise," he said.
Loh said Malaysia’s diverse cultural landscape is another advantage in attracting international tourists.
"As people often say, if you want to experience India, come to Malaysia; if you want to experience China, come to Malaysia; if you want to experience the Malay world, come to Malaysia. We have everything here. This puts us in a strong position to promote tourism," he added.
On domestic tourism, he said Perak remained one of the strongest contributors and could see increased activity as Malaysians opt to travel within the country.
"This may not entirely be a crisis for us. In fact, it could benefit states like Perak as more Malaysians choose domestic destinations when overseas travel becomes less feasible," he said.
