KOTA KINABALU: Sabah’s nature attractions are among its "pull factors" in achieving this year's target of four million tourist arrivals, says state Tourism, Culture and Environment Minister Datuk Jafry Ariffin.
He said this target is in line with Visit Malaysia 2026 (VM2026), launched simultaneously nationwide on Thursday (Jan 1), and is an achievable one following last year's figure of 3.6 million visitors, above the 3.5 million goal.
"Sabah has its strengths and potential to emerge as a world-standard tourism destination, with the nature attractions comprising pristine seas, lush tropical forests and alluring mountains.
"In addition, it is a melting pot of cultural diversity," he said when welcoming visitors at the Kota Kinabalu International Airport (KKIA) here on Thursday.
Jafry said internationally known sites like Kinabalu Park, the Crocker Range and the Sukau area – listed as a Unesco Biosphere Reserve – are among its key attractions.
Asked about security concerns following the expected influx of visitors, he said that these aspects have always been, and will continue to be, a priority for the government and security forces in the state.
Jafry said updated and improved standard operating procedures were in place, while infrastructure and visitor amenities had been enhanced.
Touching on lesser-known Sukau, nestled far from the main cities, he said it has huge eco-tourism potential with visitors from Europe and Japan interested in such pursuits.
"We will promote Sukau as a unique tourist destination where conservation and communities co-exist beautifully, in line with its Unesco status," he added.
Five locations in Sabah were selected as part of the simultaneous VM2026 launch, namely KKIA, the Sandakan, Tawau and Lahad Datu airports, and the Tawau Ferry Terminal.
The first batch of visitors at each of these points was greeted with special gifts, performances and warm Malaysian hospitality.
